Do you think that Instagram is a social media site where young adults and teens share selfies and short videos? Yes, they do so but there is a lot more you can do on Instagram and promoting your personal blog is one of them. It is a popular visual medium around the globe and a superb way to drive massive traffic to your blog.
With almost 1 billion monthly active users and 500 million daily users, Instagram has huge potential to present your blog posts in front of a wider audience that might be looking for exactly what you post on your blog. Sharing your blog posts on Instagram with consistency can surely deliver a stream of readers to your blog to get more eyeballs on your content. You as a blogger can also buy likes on Instagram to make your IG profile popular quickly and drive more traffic to your blog.
In this blog post, you will find some clever ways to promote your blog on Instagram to grab the attention of more regular readers.
Post Great Content
You will be wanting to post anything and everything on the blog. It is the biggest mistake you will be making while creating and publishing content. It is always great to keep your content relevant to your blog to make sure you provide high-quality and informative content to your readers. And if you look at any of the top influencers on IG today, you will see a great way to get famous on social media, is to continually come out with new content, memes and videos that others continually share.
If it is a niche blog, stay relevant to the niche and publish useful and informative content to attract more readers for it. Add like-minded people in your Instagram profile and keep sharing blog posts with them to get a good amount of monthly visitors. You can use featured images of blog posts or design unique and appealing images to hook your audience and encourage them to visit your blog.
Publish Blog Post Teasers in Instagram Stories
According to numbers, almost 70% of IG users watch stories every day. And it is also a fact that the popularity of IG stories is not dwindling anytime soon. Instead of waiting for a live post to promote it on Instagram, let your IG followers know what topics you are about to cover. It will generate interest and keep them curious about what is being published on your blog.
Moreover, you can also create short videos about recently published blog posts that you will share in IG stories. Instagram Stories are a clever way to promote your blog content and hook your followers.
A lot of graphic design software like Canva, are out there that helps you create appealing and killing IG stories to share your blog link effectively in stories.
Be an Industry Leader and an Active Follower
An effective way to make your IG profile grow and promote your blog is to engage with your followers and other fellow bloggers on their pages. Engaging with your followers effectively also helps you get more Instagram likes on your posts.
Find people on Instagram who have a similar approach to yours and follow them. Most of them will follow back and see your posts to learn something new or the latest industry news. Whenever you see relevant posts to your blog, engage with them and try to build links with bloggers or other IG user.
Play with Branded and Industry Relevant Hashtags
In this digital world, brands both small and big create their own hashtags on social media profiles to encourage content sharing and promotion. And this is not rocket science itself. You can also do the same for your blog. Create your own branded hashtags or play with the industry-relevant hashtags to get your blog content in front of a wider and relevant audience.
When you use hashtags in your Instagram posts, it makes your posts easily searchable by people who often follow hashtags to find something useful. As a result, you can have more readers for your blog and more new followers for your IG profile to stand out.
It might be a fun game for you at the beginning, as it is such a novelty. But posting content on IG profile becomes more of a chore when the novelty wears off. In the end, people start posting every now and then. It can ruin all the efforts made before.
This is the reason, you should maintain consistency when sharing blog posts on Instagram to drive more traffic to your blog. You could lose followers if not posting consistently.
Before you start promoting a blog on Instagram, come up with a content calendar or content publishing strategy to keep posting on a regular basis.
The Importance of Daily Growth on Instagram
Of the many different important things to remember about Instagram and growing your following day after day, it’s all about the user engagement and the quality of experience offered.
You can spend as much money as you like on paid promotions and buying likes or followers, but if they content value isn’t there, people aren’t going to stay a loyal follower.
To continually grow your brand on social media and reach new audiences daily, be sure to implement these winning content creation and marketing methods today. Within a few months time, you might just be a micro-influencer within your own niche market!