As a digital marketer, you need an easy way to create video ads for social media channels. Ideally, you want to create social video ads regularly to boost engagement on your website.
By using templates, you can minimize the time it takes to create a video, as you won’t have to start from scratch every time. You also need to be able to customize your social video ad to get the exact look and feel you want before exporting it and posting it to your social media platforms.
Boosted, developed by Lightricks, offers an easy way to create high-quality video ads for social media platforms. With Boosted, you can create short promo videos for your business, products, and services. This can help you boost engagement on your social media platforms and drive traffic to your business website.
Creating with Boosted is easy. All you have to do is select a template and start customizing it. You can personalize the template according to your liking and add branding elements like your logo. Once you’re done with customization, you can export and post them directly to your social media outlets.
In this article, I’ll explain step-by-step how you can create awesome social video ads with Boosted.
Step #1: Choose a video template
The first step is to choose a video template for your ad. Boosted provides users with a variety of high-quality, customizable templates. There are plenty of options to choose from no matter what industry you’re in.
Boosted’s templates are helpfully sorted into categories. This helps you quickly find a template based on the industry you’re working in such as education, food, automotive, digital marketing, and professional services, or the type of social video ad you’re looking to create such as Covid-19 or seasonal.
Boosted gives you access to various free and premium templates that help you create any type of social video ad. For instance, you may head over to the Seasonal category to see templates of various holidays or occasions such as Valentine’s Day, St. Patrick’s Day, or Women’s Day. Boosted also adds new customizable templates regularly, so you can rest assured that you’ll be able to keep a consistent flow of social video ads going.
Once you’ve chosen a template, you can customize it according to your preferences and design guidelines.
Additionally, previewing your videos before exporting them is also possible with Boosted. Just hover your mouse over the thumbnail, and it’ll play a short snippet that lets you preview the template. This means you don’t have to load and customize your template before knowing if it works for you or not, saving you tons of time and effort.
Once you do decide on a specific template, you are able to resize the video to square, wide, or vertical by clicking the three buttons above the video. Boosted has different layouts for different social media platforms too so that your social video ads will work perfectly with the platform you intend to post it on.
Step #2: Add video clips
Boosted has a huge built-in library stock of videos for you to use in your social video ads. Thanks to the Pixabay integration, you can import videos to your production line directly from the stock library. You can also search and browse for keywords to find relevant video clips by using the search bar.
Additionally, Boosted gives you the option to import your own video clips from your device. This is especially helpful for digital marketers looking to use clips from past projects in their new social video ads.
For instance, food photographers might consider using clips from previous projects as content for their new social video ad.
Step #3: Add your soundtrack
To make your social video ad more engaging and add to its overall feel, you need music. With Boosted, you can add sound clips by using the built-in music library that’s sorted into different categories like Action and Sport, Business, Cheerful, and Fashion and Lifestyle.
But if you want to use your video clips’ original pre-existing sound, you can do that by toggling the Use Audio from Clip option on. Additionally, you can adjust the volume of the sound clip you’re using directly from the Boosted video editor.
Boosted also lets you add your own music and sound clips by importing them directly from your device. This is perfect for digital marketers that are looking to use their own copyrighted sounds when working with social video ads.
Step #4: Customize the social ad
Boosted gives you the option to fully customize your video exactly how you want it to be. There are tons of ways to make your social video ad stand out from the rest.
With the adjust media option, you can replace a video clip with a different one. Boosted also provides users the option to trim video clips. For special effects, you can add filters to make your social video ads look more appealing. Boosted provides you with filters such as B&W, Contrast, Warm, Retro, and many more.
As a digital marketer, you need to be able to adjust colors, and Boosted lets you do just that with their color library that’s accessible directly through the video editor. It offers popular designer colors that you can choose to use with your production or go with the Best Fit option that intelligently chooses colors that suit the template and design you’re working with.
Customizing fonts is also possible with Boosted, you can choose from various fonts that can be added to your videos according to your liking. Lastly, you can add your logo to your social video ads by uploading the logo file directly to the ad.
Step #5: Preview and export
You can preview the final social video ad as square, vertical or wide. This is particularly useful when deciding to post on different social media platforms as it helps you better understand how your social video ad will look on each platform.
For instance, if you’re creating a social video ad for Facebook or Instagram, you’d have to choose the square option to get the right layout for the social media platform.
Once you’re done customizing your template and adding necessary content to it, you can preview your social video ad before exporting it. This helps you ensure your social video ad is ready to be posted. It also saves you a lot of time when exporting videos since you don’t have to go back and make changes over and over again.
Marketers know exactly what they’re working with by using the platform’s preview feature. Boosted lets you view your final social video ad with audio and video clips inserted before you export it to your device.
With a steady supply of social video ad templates from Boosted, you’re able to post more regularly on social media. This also helps boost your business’ online presence on all your social media channels.
Boosted’s popular templates ensure you have an easier time staying relevant and up to date on your social media channels while being able to follow trends and easily translate them into engaging social video ads.