Social Media Ads, Chat Apps Pegged to Power Summer Sales | Social Media Marketing

By Jack M. Germain Jun 18, 2021 4:00 AM PT Consumers will spend more money shopping online this summer in response to ads they see on social media if deals…

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How to Become a Successful Dropshipper (2021 Playbook)

Dropshipping isn’t dead. In fact, the opposite is true. The 44% rise in ecommerce sales in 2020 indicates we’re entering a golden age for ecommerce entrepreneurs. But using the dropshipping…

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How to Turn a Customer Into a Subscriber — Marketing (2021)

Email marketing is still relevant in 2021. It’s a great way to communicate with your customers and to make sure you send the right message at the right time. Many…

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Influencer Marketing, Part 3: Setting Goals

Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned…

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A Complete Beginner’s Guide for 2021

If you’ve ever posted anything on social media as a small brand, you know how often it feels like you’re talking into a void. Too often, no one responds. No…

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Consumers, Marketers, All Ears on Podcast Advertising | Marketing

By Jack M. Germain Jun 16, 2021 5:00 AM PT Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative…

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Email Marketers Should Know Subscribers Better

How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father’s Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and…

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How to Add a Variable Product to Your Ecommerce Website

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Print on Demand for T-Shirts: A Quickstart Guide (2021)

T-shirts are one of the most common print-on-demand products. They’re versatile, popular among consumers, and make a great canvas for a number of designs. The custom t-shirt printing market itself…

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Ecommerce Product Releases: June 15, 2021

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on pay-later financing, social commerce, B2B solutions, affiliate…

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Apple’s iOS 15 Will Change Email Marketing

Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection”…

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How Shop Pay Installments Drove 10x More Installments Revenue for Pillow Cube — Founder Stories (2021)

For years, Jay Davis searched for the perfect pillow but couldn’t find any designed specifically for side sleepers, so he decided to create his own. In 2019, he launched Pillow…

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How Ondo’s Customers Using Shop Pay Installments Are Spending 2x More Than Regular Customers — Founder Stories (2021)

When ONDO launched their Shopify online store in October 2020, they had one goal: design and sell high-quality no show socks that don’t slip off your feet. This Shopify merchant…

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The Ballsy Idea Behind Building a 10,000 Subscriber Base — Podcasts (2021)

Why is it that women have more personal hygiene products to choose from than men? Adam Hendle noticed that men’s nether regions were sorely neglected in the personal care space,…

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