Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for its search advertising revenue category and Google was up 32% for its search advertising revenue category, year-over-year.
The Microsoft earnings release said “search advertising revenue excluding traffic acquisition costs increased 17% (up 14% in constant currency).” I am not seeing the exact breakdown of dollars here, let me know if you see it. Microsoft’s stock is down −6.08 (2.32%) in pre-market trading.
On the Google side, Google saw a 32% lift from $33,763M in Quarter Ended March 31, 2020 compared to $44,684M in Quarter Ended March 31, 2021. That is huge and Google overall saw a 34% earnings increase year-over-year. Google’s stock is up +124.45 (5.39%) in pre-market trading.
How much more can Google squeeze out in terms of search ad revenue from us?
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