In 2019, Google My Business added the ability for businesses to create short names – i.e. short URLs – for your Google business profile in Google Maps or Google Search. Well, Google said it will no longer allow businesses to create or edit their short names anymore.
Google updated its help document to say “Important: You can no longer create or edit short names. Short names and URLs that already exist will still work.”
My business’s short name is g.page/rustybrick – stop by and leave a review if you like my content :).
Stefan first notified me about this:
Google has removed the option to create or edit short names in GMB.
If you have listings with no short name, you’ll find the short name field has been removed from the dashboard.
— Stefan Somborac (@StefanSomborac) June 2, 2021
Then Ben Fisher:
GMB News: Shortnames are being deprecated. If you have an existing shortname it will continue to work. However, you cannot create new ones or edit them.#localseo @rustybrick pic.twitter.com/9juzA3BwTO
— Ben Fisher (@TheSocialDude) June 3, 2021
I never really used my short name but I think I did see restaurants and other businesses have it hanging so people can easily leave reviews?
I know many small businesses who’ve used them with great success. I wish they’d left them, or have a substitute in the works.
— Amy Toman 😎 (@BubblesUp) June 3, 2021
Forum discussion at Twitter.