Google has announced yesterday afternoon that the Google page experience update is now done rolling out, this includes being fully live in Google Search and Top Stories. Google said in a week, it will also be fully live in the Google News App.
Google wrote “The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.”
Some might ask if this is related to the September 1 update – but I doubt it.
Here is the tweet with the original announcement of when it first started to rollout on July 15, 2021 and then finished on September 2nd:
The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.
— Google Search Central (@googlesearchc) September 2, 2021
As an FYI, I’ve been asking for updates on this update for a bit of time:
@JohnMu would know better but I think we said end of August which hasn’t ended yet.
— Danny Sullivan (@dannysullivan) August 25, 2021
how about now? pic.twitter.com/qZRM0GTnNX
— Barry Schwartz (@rustybrick) September 2, 2021
And then magic:
Yes. But I don’t have an officially phrased answer yet :-). Yes is a good start though.
— 🧀 John 🧀 (@JohnMu) September 2, 2021
Just a reminder, we were not expecting huge ranking shifts due to the page experience update, and we did not see any huge ranking changes related directly to this change.
You can find most of my stories on the page experience update over here.
Forum discussion at Twitter.
Update: Here is the email Google News is sending publishers about this change coming next week: