Google Says Your Job As An SEO Is Not To Confuse Search Engines

As you know, John Mueller of Google has consistently preached out important consistency is when it comes to your web site for SEO purposes. He has said this numerous times. The purpose is for you not to confuse search engines and tell search engines clearly and consistency about your site content, architecture, URLs and all those yummy SEO signals.

In fact, John went as far to say SEO lives and dies by consistency.

So when John said on Twitter “In practice: if you want something to happen, your job as an SEO is not to confuse search engines about it” it was no surprise to me.

Here is that thread:

SEOs should aim to not only be consistent and not only not confuse search engines but lead them to the path you want these search engines to take when it comes to understanding your sites.

Oh, here is a separate tweet from John but kind of adds more of how John feels about this stuff:

Forum discussion at Twitter.

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