Google Webspam Report 2020 – Lots Of Spam

Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.

Just a reminder, Google said last year the search experience was 99% spam free. Google said the same thing this year:

The result is that very little spam actually makes it into the top results anyone sees for a search, thanks to our automated systems that are aided by AI. We estimated that these automated systems help keep more than 99% of visits from Search completely spam-free. As for the tiny percentage left, our teams take manual action and use the learnings from that to further improve our automated systems.

Okay, the highlights:

  • Google discovers 40 billion spammy pages every single day – an increase of 60% from last year
  • Reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago
  • Reduced hacked spam detection capability by more than 50%
  • COVID and pandemic stuff, Google said it “devoted significant effort in extending protection to the billions of searches we received on such important topics.”
  • Google estimated that these automated systems help keep more than 99% of visits from Search completely spam-free
  • Google said it also “made significant progress in improving our coverage and protecting more users against online scams and fraud.”

Google shared this descriptive graphic that shows Googlebot beating up on spam:

click for full size

Google creates AI, artificial intelligence with many these improvements.

Forum discussion at Twitter & WebmasterWorld.

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