John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly, John is a 20+ year SEO vet that has a deep passion about news SEO. We spoke for a pretty long time but the conversation goes very quickly. Honestly, we didn’t even prepare ahead of time with topics, we just flowed from topic to topic naturally. It was one of my more smooth vlogs in a while but that happens often when the person you are speaking with is passionate about the topic.
John has a long history in SEO, starting out with curiosity with Alta Vista and then moving to an agency and then working in-house at Walt Disney Television and Condé Nast. He has rich experience in SEO and overall digital marketing and he has a lot of depth in his career which he shared with us later on in the video.
In part one, which is below, we focused on his career and the early days of Google News and News SEO.
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Forum discussion at YouTube.