July 2021 Top 10: Our Most Popular Posts

Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in July 2021. Articles from early in the month are more likely to make the list than later ones.

Shopify Announces Online Store 2.0, More

During its “Unite” event on June 29, Shopify announced significant changes to its ecommerce platform aimed at performance, ease of use, and empowering developers. The company also announced a new revenue-sharing model, giving app and theme creators 100% of revenue up to $1 million each year. Read more…

11 Platforms for Headless Commerce

Headless commerce separates the frontend from the backend of a brand’s web presence, in an API-first architecture. Headless technology can provide significant advantages in design and performance. Here is a list of platforms that facilitate a headless approach for ecommerce merchants. Read more…

5 Content Marketing Ideas for August 2021

In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides, informative ebooks, MTV’s 40th birthday, presidential jokes, and items with an international flavor. Read more…

Ecommerce Product Releases: July 4, 2021

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on social commerce, subscription newsletters, payment solutions, email marketing, live-video shopping, last-mile deliveries, and drop shipping. Read more…

6 Steps to Prepare Email Marketing for iOS 15

Apple’s iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. I addressed the release last month. Read more…

Sustainable Packaging Is a Competitive Advantage

Consumers concerned about waste in landfills and oceans are demanding sustainable product packaging. Environmentally responsible packaging can be just as cost-effective as conventional methods but may require a change in thinking. Read more…

Understanding Dynamic Search Ads in 2021

Ecommerce sites often have hundreds or thousands of product pages. Creating keyword-based ads in Google for each page is laborious and sometimes impractical. That’s the purpose of dynamic search ads. Advertisers can tell Google which pages and themes to target on their sites, and Google will dynamically show ads for those targets from relevant search queries. Read more…

Online Shopping, Post Covid, Retains Consumers

Covid-19 brought a huge increase in online shopping. Many consumers became online shoppers for the first time. It appears that they will continue to rely on ecommerce for a myriad of items. Second-quarter 2021 results demonstrate that online shopping is holding on to much of its gains. Read more…

What’s the Future of Social Media Advertising?

Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns. Read more…

Hustle Exec: Ecommerce Firms Should Acquire Content Providers

Adam Ryan joined The Hustle in August 2016, four months after its launch, as a part-time advertising salesman. By February 2021, when HubSpot acquired it, he was president. Ryan is now an investor and consultant, advising companies on content strategies that engage prospects. Read more…

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