Mike McPeak On Learning SEO On The Job & Hiring An SEM Agency

I chatted with Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, a company that sells those massive trailer trucks and really big trucks. We are both freshly fully vaccinated but decided to keep things outside to stay old-COVID-school. Mike is less than five years in the SEO space but he has some serious knowledge about the topic.

We first spoke about how he started doing SEO, which was basically because the company he was working at decided to move more into the digital marketing space. He was responsible for hiring two different SEO agencies in his tenor at the company. We spoke about what went into hiring those agencies, why he left the original agency and why qualities he was looking for in the new agency. It is interesting to hear from someone who knows SEO what they look for in an SEO agency for their own company.

You can learn more about Mike McPeak on LinkedIn or @seo_sitch, part two is coming next week:

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

This post was pre-written and scheduled to be automatically posted today, I am offline for a holiday and unable to respond to comments or questions until late Tuesday night.

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