Most SEOs Say 25% Or Less Of Their Time Is Involved With Link Building

Yesterday, I posted a poll asking what percentage of your time as an SEO is spent doing link building. The Twitter poll has a ton of responses, 1,875 votes, and it seems like the majority of SEOs spend less than 25% of their time focused directly on link building tasks. I would guess that if you asked this question 20 years ago, the results would be the reverse.

I asked the question because John Mueller of Google noted this on Twitter “from my experience, the largest part of the SEOs don’t build links.”

So I figured I’d ask the community and based on the responses, where I asked “SEOs – what percentage of your SEO work is involved with link building?”

  • 9% said over 75% of their time is focused on link building
  • 13% said 50-75% of their time is focused on link building
  • 20% said 25-50% of their time is focused on link building
  • 58% said under 25% of their time is focused on link building

Here is the Twitter poll:

Forum discussion at Twitter.

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