Once you’ve got your products connected, you can launch a Smart Shopping campaign and track your traffic and sales, right from your marketing admin. And when you set up a Smart Shopping campaign, your products will also appear in free listings to help you drive incremental traffic and reach even more shoppers at no additional cost to you.
As busy business owners, these Shopify merchants were looking to grow their stores without devoting a ton of time to setting up, monitoring, analyzing, and adjusting marketing campaigns. Using the Google channel was the perfect solution, allowing each merchant to easily launch campaigns and leverage Google’s smart technology to save time, while achieving impressive results.
Success story: Pono Woodworks
Brett Gontarek of Pono Woodworks started his Shopify store to bring his sustainable wood products online and reach customers across the world. While his experience was in woodworking, not marketing, he knew that Google was where people go when they’re looking for new products. So to get his products discovered by shoppers across Google, he installed Shopify’s Google channel and created a Smart Shopping campaign—and it didn’t take long for him to see results.
Because Google handled the heavy lifting, Brett didn’t need to spend time manually setting up and managing campaigns. This allowed him to focus his efforts on improving the product pages for his most popular accessories, which led to his sales redoubling.
For every dollar Brett spent on his ads, he was getting $12 back in sales—a 1,200% return on investment. His online sales quickly grew by 106%, with sales from the Google channel accounting for a third of his business.
“I figured I could afford the cost of a latte a day to try it out. And it was worth it. The results of those first campaigns were mind blowing.” —Brett Gontarek, Owner, Pono Woodworks
Success story: The Ollie World
The baby-product market is full of noise, and Hindi Zeidman, founder and CEO of The Ollie World, needed a way to cut through it. After creating the Ollie Swaddle, she knew she had to get it into the hands of tired caregivers who could benefit from the helpful sleep product.
To help their small business stand out among the big players in their industry, Hindi and her team turned to Shopify’s Google channel and launched their first Smart Shopping campaign. To their delight, they attracted over 4,000 new customers and saw a 28x return on ad spend in six months—all without having to manually tend to the campaign.
“The great thing about Smart Shopping campaigns is that they really run themselves. They allow us to just sit back and make sure all the products are achieving a good return.” —David Poppell, Ads Manager, The Ollie World
Success story: Xena Workwear
As a maker of safety boots and other professional personal protective equipment for women, the team at Xena Workwear faced two challenges from the start: they needed to find and reach a niche audience, and they needed a way to demonstrate both the style and practicality of their products.
Xena CMO Eugene Furman knew that Shopping campaigns provided a highly visual shopping experience, using product images to catch the attention of shoppers. He decided to use Shopify’s Google channel to help sync and manage his product feed. In a few clicks, he was ready to log in to his Google Ads account and set up Shopping campaigns.The results were impressive: more than 90% of the shoppers the campaign drew to the Xena Workwear site were new customers, and the campaign delivered up to 8x return on advertising spend (ROAS).
“I loved that the setup process was so simple…If you have a special product that has a really unique look to it, the returns on Shopping campaigns are just phenomenal.” —Eugene Furman, CMO, Xena Workwear
Get started with a Smart Shopping campaign
Smart Shopping campaigns are a powerful way to reach more relevant customers and make your marketing dollars go further. Because Google helps you find ways to improve your ads over time and get better results, you can spend your time and energy focusing on what’s most important—running your business. For more information about launching your Smart Shopping campaign in Shopify, visit the following article and install Shopify’s Google channel.
* Source: Google/Ipsos, Global, Global Retail Study, Feb 2019.