Sparse Looking Google Maps Local Pack

Google’s local pack user interface and design tests have been a bit whacky over the past several days. Google is now showing a super sparse looking local pack for bus rental types of queries. Google is just showing the directions button, there is no review stars, and no website icons, no ABC label – just not much there.

This was via Local Search Forum and I can replicate it for queries related to [bus rental] variations. Here is my screenshot (click to enlarge):

click for full size

Compare that to a car rental type of query:

click for full size

Google has been busy testing local pack UI designs including placing the map on the right and no map at all.

Forum discussion at Local Search Forum.

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